Investigating Persuasion and Storytelling for Effective Communication

Name: Investigating Persuasion and Storytelling for Effective Communication
Price: 295.20 AUD
Availability: OutOfStock
ISBN: 9798337352633

Poh Ling Tan, Kun Sang

$368.95 $295.20

Hardback

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English

Igi Global Scientific Publishing
08 January 2026

Other performing arts; Semantics; Communication studies

Summary
Details

Persuasion and storytelling are two powerful tools in the art of communication, shaping how messages are received, understood, and utilized. Whether in marketing, politics, or education, the ability to influence others and convey ideas can determine a message's success. Storytelling engages emotions, builds connection, and makes information memorable, while persuasion employs logic, credibility, and emotional appeal to guide decision-making. Investigating how these elements work together provides valuable insights into creating communication tactics that inform, inspire, and motivate action. Investigating Persuasion and Storytelling for Effective Communication explores how storytelling techniques and persuasive strategies enhance the effectiveness of communication across different contexts. It would examine the psychological, emotional, and structural elements that make messages more compelling, memorable, and influential. This book covers topics such as data science, e-commerce, and social media, and is a useful resource for media and communications professionals, marketers, academicians, researchers, and scientists.

Edited by: Poh Ling Tan, Kun Sang
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 29mm
Weight: 1.107kg
ISBN: 9798337352633
Pages: 400
Publication Date: 08 January 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active