Interviewing Users

How to Uncover Compelling Insights

Steve Portigal, Jamika D Burge

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Paperback

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English

Rosenfeld Media
17 October 2023

Research & development management; Market research; Graphical & digital media applications; Web graphics & design; User interface design & usability

Interviewing is easy, right? Anyone can do it... but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.

In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further-showing the methods and details behind asking questions-from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.

Everyone will get something from this book. But beyond the requisite information, it's simply a good read.

By: Steve Portigal
Foreword by: Jamika D Burge
Imprint: Rosenfeld Media
Country of Publication: United States
Edition: 2nd ed.
ISBN: 9781959029786
ISBN 10: 1959029789
Pages: 276
Publication Date: 17 October 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Steve Portigal is an experienced user researcher and consultant who helps organizations build more mature user research practices. Over the past 25 years, he has interviewed hundreds of people, including families eating breakfast, film production accountants, hotel maintenance staff, architects, realtors, home-automation enthusiasts, credit-default swap traders, and rock musicians. He has informed the development of commercial lighting controls, medical information systems, professional music gear, wine packaging, design systems, work-from-home practices, financial services, corporate intranets, videoconferencing systems, and music streaming services. Steve is the author of two books: this one (first edition), and Doorbells, Danger, and Dead Batteries: User Research War Stories. He's also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an in-demand presenter who gives talks and leads workshops at corporate events and conferences around the world.

Reviews for Interviewing Users: How to Uncover Compelling Insights

"""If you need to interview users, you need this book."" --Rich Mironov, CEO and smokejumper product executive ""Interviewing Users is a goldmine of knowledge for anyone who wants to effectively conduct user interviews."" --Tomer Sharon, author, Validating Product Ideas and It's Our Research ""Quite simply the best book on when, why, and how you should conduct user interview studies. --Elizabeth F. Churchill., PhD, Senior Director, Google ""Steve Portigal wrote the book on interviewing users, and then he made it even better. What more do you need to know?"" --Brendan Jarvis, Facilitator of Human Insights, The Space InBetween"