Intersections of Niche Tourism and Marketing

Bruno Barbosa Sousa, Vasco Ribeiro Santos

$567.95 $454.61

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Business Science Reference
05 March 2025

Behavioural economics; Sales & marketing; Tourism industry; Hospitality industry

As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, catering to specialized interests and unique travel preferences. This shift toward more personalized and focused travel experiences reshapes how destinations and services are marketed to potential tourists. From eco-tourism and adventure travel to cultural, wellness, and culinary tourism, the intersections of niche tourism and marketing have created new opportunities for both travelers and businesses. By leveraging targeted marketing strategies, destinations can attract specific audiences while offering tailored experiences that resonate with their interests. Further research into how the convergence of niche tourism and innovative marketing techniques has reshaped the tourism landscape may provide insights into the growing demand for specialized travel experience and the strategies that drive their success. Intersections of Niche Tourism and Marketing explores the use of marketing and consumer science in niche tourism practices. It examines the potential of marketing technology, data science, and destination services, to attract niche tourists and increase interest and revenue in specific regions. This book covers topics such as digital marketing, sustainable development, and consumer behavior, and is a useful resource for business owners, marketers, tourism professionals, academicians, and researchers.

Edited by: Bruno Barbosa Sousa, Vasco Ribeiro Santos
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 279mm, Width: 216mm,
ISBN: 9798369384183
Pages: 576
Publication Date: 05 March 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Bruno Sousa is an Professor Coordenador of Marketing at Polytechnic University of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Tourism Marketing (IPCA); CiTUR – Center for Tourism Research, Development and Innovation and UNIAG research member. Bruno Sousa teaching fields include marketing, strategy and tourism. Bruno Sousa research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others. Vasco Santo , Polytechnic University of Tomar, Portugal Adjunct Professor at the Polytechnic University of Tomar (IPT) and member of the Research and Innovation Support Office (GAII). He has a Habilitation in Management (European University, Lisbon), a PhD in Business Sciences (Fernando Pessoa University, Porto), a PhD in Tourism (University of Seville, Spain) and a Post-Doctorate in Innovation Management (University of Aveiro). Specialises in Hotel and Restaurant Management. Integrated researcher at NECE-UI and collaborating researcher at GOVCOPP (University of Aveiro), TECHN&ART (Polytechnic University of Tomar) and CITUR (Polytechnic of Leiria). Editor-in-Chief of the scientific journal ‘International Journal of Digital Marketing, Management, and Innovation (IJDMMI)’. Author and reviewer for indexed scientific journals. Author of Book Chapters in IGI Global. Editor of Books in IGI Global.