International Tourism

Yvette Reisinger, PhD, Frederic Dimanche

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Hardback

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English

Routledge
18 December 2020

Tourism industry; Sports & outdoor recreation

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics.

An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a worldwide audience.

By: Yvette Reisinger PhD, Frederic Dimanche
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 243mm, Width: 190mm,
Weight: 453g
ISBN: 9781138472860
ISBN 10: 1138472867
Pages: 460
Publication Date: 18 December 2020
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Hardback
Publisher's Status: Active

Reisinger, Yvette