Digital Transformation and Innovation in Tourism Events

Azizul Hassan (UK Tourism Society)

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Paperback

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English

Routledge
29 January 2024

Economics; Research & development management; Tourism industry; Sports & outdoor recreation

Series: Routledge Advances in Management and Business Studies

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.

The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.

The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

Edited by: Azizul Hassan (UK Tourism Society)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032220970
ISBN 10: 103222097X
Series: Routledge Advances in Management and Business Studies
Pages: 238
Publication Date: 29 January 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society, and has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing and immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries.