Bridging the Gap

An introduction to intercultural communication with China

Catherine Xiang

$32.99

Paperback

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English

LID Publishing
01 June 2024

Business & management; Business communication & presentation

"This is the first title in the new ""Global Business"" series of books written by leading experts in the field of international business and management.

The book aims to provide a practical understanding of the key concepts and issues involved in communicating in today's multi-cultural world. The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople.

By combining theory and practice, the book presents insights and techniques in inter-cultural communication.

How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?

AUTHOR: Dr. Catherine Hua Xiang is an established author and applied linguist. She is Head of East Asian Languages at LSE, Programme Director of LSE's BSc International Relations and Chinese course, as well as UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China."

By: Catherine Xiang
Imprint: LID Publishing
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
ISBN: 9781915951045
ISBN 10: 1915951046
Pages: 192
Publication Date: 01 June 2024
Audience: General/trade , ELT Advanced , ELT Advanced
Format: Paperback
Publisher's Status: Unspecified

Dr Catherine Hua Xiang is an established author and applied linguist. She is Head of East Asian Languages at LSE, Programme Director of LSE’s BSc International Relations and Chinese course, as well as UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China.