Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

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Irina Heim

Intellectual Property Management

Interdisciplinary Knowledge for Business Decision-Making

Irina Heim

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Hardback

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English

Palgrave Macmillan
29 March 2023

Business strategy; Business innovation; Management & management techniques; Intellectual property law

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.

By: Irina Heim
Imprint: Palgrave Macmillan
Country of Publication: Switzerland
Edition: 1st ed. 2023
Dimensions: Height: 210mm, Width: 148mm,
Weight: 308g
ISBN: 9783031267420
ISBN 10: 3031267427
Pages: 112
Publication Date: 29 March 2023
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.