Tim Cook

The Genius Who Took Apple to the Next Level

Leander Kahney

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English

Penguin
18 May 2021

Biography: business & industry; Economics & Business; Business strategy; Management: leadership & motivation; Information technology industries; Impact of science & technology on society

An intimate look at the man who led Apple to be the world's first two-trillion-dollar company

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared- its stock has rocketed to become the world's first two-trillion-dollar company. From the massive growth of the iPhone to more recent victories like the Apple Watch, Cook is leading Apple to a new era of success.

But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.

Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.

By: Leander Kahney
Imprint: Penguin
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 19mm
Weight: 223g
ISBN: 9780241348215
ISBN 10: 0241348218
Pages: 320
Publication Date: 18 May 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.