Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations...

— —

Tshimanga Kongolo

Intellectual Property Branding in the Developing World

A New Approach to Non-Technological Innovations

Tshimanga Kongolo

$284

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
15 May 2019

Research & development management; Sales & marketing; International law; Commercial law; Intellectual property law

Series: Routledge Research in Intellectual Property

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

By: Tshimanga Kongolo
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 340g
ISBN: 9781138298965
ISBN 10: 1138298964
Series: Routledge Research in Intellectual Property
Pages: 136
Publication Date: 15 May 2019
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

1: General Introduction; 2: Chapter 1: Conceptual Framework; 3: Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status; 4: Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World; 5: Chapter 4: Branding of Local Products in Diverse Industries in the Developing World; 6: Chapter 5: Branding Innovations in the Developing World; 7: Chapter 6: General Conclusion

Tshimanga Kongolo has been with the World Intellectual Property Organization (WIPO) Academy for almost 18 years. Prior to joining WIPO, he taught IP at Osaka University, Osaka, Japan. He also spent seven months as a Research Fellow (while being with Osaka University) at Max Planck Institute for Foreign and International Patent, Copyright and Competition Law, Munich, Germany, in 2000. His key areas of expertise involve international IP law; branding and innovation; African IP systems; and global IP challenges, including traditional knowledge and IP and public health. He has widely published books and articles on those areas in peer-reviewed top international IP journals (see Google Scholar).