Inside Out: Why Strong EOS Companies Have Weak Sales Teams (And How to Reignite Growth)

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Walter Crosby Matthew David Anderson

Inside Out

Why Strong EOS Companies Have Weak Sales Teams (And How to Reignite Growth)

Walter Crosby, Matthew David Anderson

$34.95 $31.24

Paperback

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English

Helix Sales Development
21 October 2025

Management & management techniques; Research & development management; Sales & marketing management

Series: Books for EOS Companies

Your operations run on EOS. Why is your sales team still off the rails?

You've implemented EOS to bring clarity, structure, and accountability to your business. It worked-almost everywhere. But your sales team still lags behind: resisting structure, lacking accountability, and delivering forecasts that never match reality. If your sales team feels like a rogue unit, it's time to stop patching symptoms and fix the system.

This book helps you rewire how you think about sales, starting with a critical shift to the buyer's perspective. You'll learn why hiring for ""industry experience"" is your costliest mistake, how to build a repeatable, data-driven sales process, and how to hold sales accountable without micromanaging.

If you're ready to scale, exit, or simply lead from above the business, this is the blueprint to put the right people in the right seats to achieve your vision.

Build the sales team your EOS company deserves and investors expect.

By: Walter Crosby, Matthew David Anderson
Imprint: Helix Sales Development
Dimensions: Height: 229mm, Width: 152mm, Spine: 7mm
Weight: 172g
ISBN: 9781959911456
ISBN 10: 1959911457
Series: Books for EOS Companies
Pages: 122
Publication Date: 21 October 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

As Managing Partner for Helix Sales Development, Walter only engages with growth-minded CEOs and Sales Leaders who have the desire and commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative - repeatable revenue growth with margin integrity.He holds an advanced degree from the school of hard-won wisdom, as well as the Universityof Michigan. Frustrated by the lack of training every time he was promoted to management roles, he started his own firm to coach, train, and support successful sales teams.His rocket fuel comes from coaching committed sales professionals to excel beyond what theythought was possible.Those that know him best often find him reflecting over a fine cigar in his private cigar lounge.In fact, you can hear Walter share his thoughts weekly on his podcasts, Sales & Cigars. Matthew David Anderson (""Matt"") fell into marketing while pursuing other ambitions and, in the process, found a career that suited his skills and interests better than he imagined it might. In the last 25 years, he has helped hundreds of clients grow their businesses and bring their dreams to life while working in the advertising agencies, as a founder of several companies, and as a business consultant, along with several stints in Director or VP marketing roles at larger companies. Today, you can find him at Zeggio Marketing Solutions (https: //zegg.io).