Innovative Trends Shaping Food Marketing and Consumption

Zahid Hussain, Ahmad Albattat, Fatima Zahra Fakir , Zhao Yi

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Hardback

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English

IGI Global
23 January 2025

Behavioural economics; Sales & marketing; Agriculture & related industries

The food industry has recently witnessed large strides in food marketing innovation, driven by evolving consumer preferences, technological advancements, and a focus on sustainability. As health-conscious and environmentally aware consumers demand more from brands, food marketing and consumption are being reshaped by trends like personalized nutrition, plant-based alternatives, and digital engagement through social media and e-commerce platforms. The rise of data-driven insights enables brands to customize their marketing messages, while the growing emphasis on transparency encourages companies to rethink their branding and packaging. Further exploration into these innovations will transform how food is marketed, produced, consumed, and experienced. Innovative Trends Shaping Food Marketing and Consumption examines the sociocultural, economic, and symbolic factors that craft consumer's food experiences and wellbeing. It explores the transformative practices redefining global food marketing and consumption patterns. This book covers topics such as digital technology, social media, and waste management, and is a useful resource for business owners, marketers, economists, academicians, scientists, and researchers.

Edited by: Zahid Hussain, Ahmad Albattat, Fatima Zahra Fakir, Zhao Yi
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 33mm
Weight: 1.284kg
ISBN: 9798369385425
Pages: 620
Publication Date: 23 January 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Zahid Hussain currently in his Phd degree in Marketing from Khadim Hussain Shah Institute of Technology, Karachi, Pakistan (KASBIT). He have done several research publications, conference papers and book chapters related Marketing, Food Marketing, Metaverse Marketing, Customer Satisfaction and Artificial Intelligence in Marketing related fields in different impact factor journals at national and international level. Ahmad Albattat is an Associate Professor and Program Leader in School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. He is a Visiting Professor and External Examiner in Medan Academy of Tourism (Akpar Medan). He received PhD in Hospitality Management ""Disaster and Emergency Planning and Preparedness"" from University Sains Malaysia (USM), Malaysia. He worked as an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and Research Coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. His teaching and consultancy fields include hospitality management, events management, research methodology, strategic management and final research projects. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member of several Scientific and Editorial Board of International journals, reviewer, author and editor for book projects. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters. Fatima Zahra Fakir an Assistant professor affiliated with the ""Department of Economics and Business Sciences 'Marco Fanno' (DSEA)."" at the University of Padua, Italy. Her area of expertise lies in smart tourism, cultural heritage, and sustainable development. She is an active member of Scientific and Editorial Review Board, her research has been presented and published in several International conferences, referred journals, and research project worldwide.