Innovative Strategies in Aviation Management and Marketing

Edited by:   Bruno Barbosa Sousa, Mariana Inácio Marques, Luzia Arantes, Alexandra O’Neill
Imprint:   Business Science Reference
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798337349534
Pages:   478
Publication Date:   05 November 2025
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Bruno Sousa is Professor Coordenador of Marketing at Polytechnic University of Cavado and Ave (IPCA), Portugal and PhD in Marketing and Strategy in Universidade do Minho, Portugal. Head of Master Program - Tourism Management (IPCA) and Tourism Marketing Master. CiTUR research member. Bruno Sousa has published several chapters at IGI Global over the past 5 years, on topics of marketing, tourism and management. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others. Mariana Inácio Marques is an Auxiliar Professor at ISG – Business & Economics School, where she also serves as President of the Research Center in Management (CIGEST) and Advisor for Research and Internationalization. She holds a PhD in Communication Sciences and is currently completing a second PhD in Tourism at the University of Aveiro. Her academic and research work focuses on marketing, tourism, sustainability, and strategic communication. Mariana has published extensively in indexed journals such as Scopus and Springer, and she actively contributes as a reviewer for international scientific publications. She has presented her work at numerous international conferences and is involved in several cross border research projects. Her career reflects a strong commitment to educational innovation, international collaboration, and bridge the gap between academia and industry. Luzia Arantes as a PhD in Applied Psychology from the University of Minho, Portugal, in addition, she is doing a PhD in Marketing and Strategy at the same institution. She is currently a researcher at Ekonomikas un Kulturas Augstskola (Serbia) and a lecturer at Polytechnic University of Cávado and Ave and at University of Aveiro, Portugal. He has published book chapters at IGI Global on marketing, tourism, consumer behavior, sustainability and artificial intelligence, as well as the book entitled “Regenerative tourism for social development”. She has published in the Journal of International Journal of Marketing, Corporate Social Responsibility and Environmental Management, Journal of Cultural Heritage Management and Sustainable Development, Journal of International Consumer Marketing, Sustainability and the European Journal of Applied Business Management. She has received several awards, including the Best Paper Award in Sustainable Marketing & Digital Perspectives and the Best Paper Award in Consumer Behaviour. Alexandra O’Neill is an Auxiliar Professor at ISG – Business & Economics School, where she also serves as Secretary General and is a Researcher at the Research Center in Management (CIGEST). She holds a PhD in Management with a specialization in Strategy and Entrepreneurship from ISCTE – University Institute of Lisbon, and combines a solid multidisciplinary academic background in engineering, business management, and aviation.