Innovative Strategies in Aviation Management and Marketing

Bruno Barbosa Sousa, Mariana Inácio Marques, Luzia Arantes , Alexandra O'Neill

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English

Business Science Reference
22 August 2025

Sales & marketing; Transport industries; Aircraft: general interest

Innovative Strategies in Aviation Management and Marketing by Bruno Barbosa Sousa

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Edited by: Bruno Barbosa Sousa, Mariana Inácio Marques, Luzia Arantes, Alexandra O'Neill
Imprint: Business Science Reference
Country of Publication: United States
ISBN: 9798337349527
Pages: 300
Publication Date: 22 August 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Bruno Sousa is an Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR - Center for Tourism Research, Development and Innovation and UNIAG research member. He's teaching fields include marketing and strategy. His research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.