Innovation Management

— —

Keith Goffin (Cranfield School of Management, UK) Rick Mitchell (Cranfield School of Management, UK)

Innovation Management

Keith Goffin (Cranfield School of Management, UK), Rick Mitchell (Cranfield School of Management, UK)

$350

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Bloomsbury Academic
21 August 2025

Business innovation

Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. Top performance in five key areas—ideation, prioritization, implementation, strategy, and people and organization—is essential to success in today’s ever-changing business landscape.

Structured around the authors’ original Innovation Pentathlon framework, this textbook covers not only what innovation is, but why it is important and how it can be managed. Built upon the authors’ extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.

New to this edition:

Embedded critical reflections on all aspects of management combined with practical ‘management recommendations’, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.

Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.

With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.

By: Keith Goffin (Cranfield School of Management UK), Rick Mitchell (Cranfield School of Management, UK)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Edition: 4th edition
Dimensions: Height: 254mm, Width: 180mm, Spine: 32mm
Weight: 1.100kg
ISBN: 9781350337978
ISBN 10: 1350337978
Pages: 496
Publication Date: 21 August 2025
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK. Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.

Reviews for Innovation Management

This is without doubt one of the most comprehensive books in the area of innovation and innovation management that I have come across. It is an invaluable resource for students and managers alike. The best part is that it has many cases and insights from all over the world to bring innovation alive and show how it has been successfully achieved in practice. * Massimo Garbuio, Senior Lecturer in Entrepreneurship, University of Sydney Business School, Australia *