Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative...

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Jan-Lukas Selter

Acceptance and Resistance of Innovative Technologies

Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics...

Jan-Lukas Selter

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English

Springer Gabler
12 June 2025

Philosophy; Business innovation; Sales & marketing; Technology: general issues

Series: Handel und Internationales Marketing Retailing and International Marketing

The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability.

By: Jan-Lukas Selter
Imprint: Springer Gabler
Country of Publication: Germany
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9783658485931
ISBN 10: 3658485930
Series: Handel und Internationales Marketing Retailing and International Marketing
Pages: 236
Publication Date: 12 June 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction.- Structure and Content of the Essays.- Essays.- General Conclusion.

Jan-Lukas Selter works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on the acceptance and resistance of innovative technologies with a focus on ethics and sustainability.