Innovation, Innovators and Business

Arab World Edition

Alexandrina Maria Pauceanu

$115.95 $92.71

Paperback

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English

Palgrave Macmillan
15 December 2022

Education; Business strategy; Business innovation; Entrepreneurship; Management & management techniques

This textbook approaches innovation and innovators as two elements of an equation with business application. It discusses creativity, methods to develop creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management. It comes with worksheets to help the reader in practicing. The book solves the need of having innovation resources in one place, well explained and exemplified for students, aspirant and existing entrepreneurs as well as innovation enthusiasts.

By: Alexandrina Maria Pauceanu
Imprint: Palgrave Macmillan
Country of Publication: Singapore
Edition: 1st ed. 2023
Dimensions: Height: 235mm, Width: 155mm,
Weight: 361g
ISBN: 9789811974076
ISBN 10: 9811974071
Pages: 210
Publication Date: 15 December 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Chapter One: Fundamentals of innovation.- Chapter Two: Creativity, innovation and performance.- Chapter Three: Methods of innovation in business and entrepreneurship.- Chapter Four: Design Thinking for Innovation (The Framework).- Chapter Five: Lean Startup Methods and Lean Philosophy.- Chapter Six: Being an Inspiration – Charisma Development.- Chapter Seven: Identifying ideas and opportunities.- Chapter Eight: Setting up a business.- Chapter Nine: Go-To-Market Methods & Human Capital Aspects.- Chapter Ten: Growth, change, success and failure in large organizations.- Chapter eleven : Negotiation, Commercialization, and Franchise Management.- Final notes.

Dr. Alexandrina Pauceanu has spent three years teaching and doing business consultancy in Oman and four years in UAE as academic program chair for innovation and entrepreneurship. She has research and doctoral supervision interests in the field of business management, startups and business context and challenges in the field of innovation and entrepreneurship. She is currently doctoral supervisor and professor with the DBA Program and Research Center at Geneva Business School, Spain.