Siegfried Engelmann, Donald Steely
This book provides the first new and conceptually coherent assessment of what constitutes learned behavior and how organisms acquire it. I believe that it will be a book that will revolutionize how people think about learning. I suspect that this title will ultimately have the kind of staying power that few books ever attain, perhaps something like Hebb's Organization and Behavior. When I was reading the manuscript, a colleague asked what I was reading. I said, 'I think I'm reading the most important book that I've ever read.' I meant it. -John Lloyd University of Virginia This book takes a new approach toward understanding an issue that is at the very core of psychology. It attempts to describe the internal functions that account for the observable patterns of performance and learning. This is not a new topic. Its history is as long as psychology itself. However, Engelmann and Steely take a fresh approach and their contribution is original. The completion of this project and its accessible presentation will be a substantial and lasting contribution to the field. -Tim Slocum Utah State University