Creativity Rules

The Silicon Valley entrepreneurship story has taken an outsized place in our understanding of innovation. Tina Seelig explains how the skills of creativity, invention, and entrepreneurship can be pursued in every walk of life, and even better, how they can be taught. -- <b>Tim O'Reilly</b>, founder and CEO of O'Reilly Media Inc. Insight Out elegantly illustrates how to move from imagination to innovation, and inspiration to implementation. -- <b>Adam Grant</b>, Wharton professor and <i>New York Times</i> bestselling author of <i>Give and Take</i> Tina Seelig presents a provocative pathway for bringing your ideas to fruition. Illustrated with inspiring examples, this book leaves plenty of room for defining your own choices as you move through the entrepreneurial process. -- <b>Geoff Moore</b>, author of <i>Crossing the Chasm</i> This book will make you smarter, more creative, more original and more innovative. It's valuable both for individuals who want to turbo-charge their own performance, as well as companies and the leaders within these companies: anyone who is looking for more innovation MUST read this book! -- <b>Olivia Fox Cabane</b>, author of <i>The Charisma Myth</i> Tina Seelig draws from the halls of Stanford to the walls of start-ups to distill the secrets of successful entrepreneurs. Whether you are an aspiring entrepreneur or an established professional, Insight Out will be your essential guide for converting your ideas into impact. -- <b>Liz Wiseman</b>, bestselling author of <i>Multipliers</i> and <i>Rookie Smarts</i> A practical handbook for turning ideas into action, Insight Out is a fast-paced ride from imagination and creativity to innovation and entrepreneurship. Use this book to bring your ideas to life. -- <b>Tom Kelley</b>, co-author of <i>Creative Confidence</i> Many of the current generation of leaders in Silicon Valley were once students that she personally mentored. With Insight Out, Tina uses her characteristic analytic insight to unpack creativity and innovation, helping dispel the myth that these are magical powers available only to a lucky few. -- <b/>Justin Rosenstein</b>, Co-Founder Asana