Inclusive Design for Products

"‘I want you to imagine for a moment that Professor Jonathan Hassell’s Including your missing 20% by embedding web and mobile accessibility is like a large set of well-labelled keys. Each chapter is part of that key set and enables the reader, whether expert or layperson, to unlock the power of BS8878, the British Standard on Web Accessibility. If your organisation is looking to embed web accessibility from the outset or to adopt best practice, then you need go no further: this book is for you.’ Neil Rogers , PhD candidate, University of Southampton ‘A book that should be on the shelf of every head designer or strategist of any company that sells a Product or government agency that seeks to include all of its employees and constituents. Jonathan Hassell spent hundreds of hours interviewing the leaders in this field. They are, like Hassell, passionate about their involvement in taking on the limitations imposed by the digital environment for people who need alternative access. Their enthusiasm quickly becomes your own. Their solutions are shared freely, for your benefit – you can use them for your own business or agency. Whatever your corporate task is related to accessibility, there will be a chapter and practical information on how to implement small and big changes that make a difference.’ Elianna James , Director of Accessibility Training, Be Accessible Inc. ‘This is an outstanding resource. I can’t wait to start embedding the advice in this book into my daily Work flow. I’ve done a lot of work within accessibility, but this definitely helps bring me to another level.’ Chris Loiselle , Accessibility Team Lead, Perkins School for the Blind and Invited Expert W3C ‘Jonathan Hassell is one of the shining lights of the global digital accessibility campaign. Now, with his own company, Hassell Inclusion, he has done the very thing many professionals dread doing: he has taken the time and effort to put everything he knows into a book so that anyone with influence over the way digital systems are designed can ensure disabled people are included in the digital future. This is not a dry, difficult read; the writing is human, personable and from the perspective of one who understands the challenges ahead, but believes a better future is well within our collective grasp. Congratulations, Jonathan, for bringing this important book into being. I hope it gets the wide readership it deserves.’ Julie Howell , Lead Author of PAS 78 ‘For someone who is looking to begin the process of implementing accessibility practice into their organisation, I see this volume as essential.’ Jennison Asuncion , Head of Accessibility Engineering Evangelism, LinkedIn and Founder of the Global Accessibility Awareness Day  ""Jonathan Hassell is one of the shining lights of the global digital accessibility campaign. This is a game-changing book."" – Julie Howell, Lead Author of PAS 78 ""A powerful gathering of accessibility practice. Passionate and practical."" – Elianna James, Director of Accessibility Training, Be Accessible Inc."