Improving Consumer Engagement in Digital Marketing Through Cognitive AI

Hamed Nozari, Sepideh Samadi, Stavroula Kalogeras

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English

Business Science Reference
13 June 2025

Behavioural economics; E-commerce: business aspects; Sales & marketing; Artificial intelligence

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Improving Consumer Engagement in Digital Marketing Through Cognitive AI by Hamed Nozari

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Edited by: Hamed Nozari, Sepideh Samadi, Stavroula Kalogeras
Imprint: Business Science Reference
Country of Publication: United States
ISBN: 9798337337753
Pages: 450
Publication Date: 13 June 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active