Meredith Bennett is a professional author and marketer who bridges the gap between cutting-edge digital strategies and deep industry understanding. Her experience in digital marketing for global technology consulting firms, coupled with a career dedicated to synthesizing complex information across sectors into accessible knowledge, positions her as a unique voice in business analysis. In her writing, Meredith collaborates with industry veterans, conducting extensive interviews to create in-depth guides and thought leadership that address the foundational elements and critical digital marketing needs of today's alcohol producers. Shawn Sires is a strategic leader with over 25 years of experience driving growth for world-renowned brands from the beverage, hospitality, tourism, attraction, and entertainment sectors. He is a Partner in the award-winning Under the Moon Cocktails, where he spearheads e-commerce and digital strategy, and Owner of Turas Media, a Las Vegas-based tourism consultancy. With proven abilities in concept and market development, e-commerce and digital revenue optimization, and technology implementation, Shawn advises business ventures with practical strategies and comprehensive operational planning for launching and growing at scale.