How to Research Trends (Revised Edition): Move Beyond Trendwatching to Kickstart Innovation

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Els Dragt

How to Research Trends (Revised Edition)

Move Beyond Trendwatching to Kickstart Innovation

Els Dragt

$75

Paperback

Forthcoming
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English

BIS Publishers B.V.
14 May 2024

Social research & statistics; Market research

"Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

Take a deep dive into the future with this book as your trusty companion. ""How to Research Trends"" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe's Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings."

By: Els Dragt
Imprint: BIS Publishers B.V.
Dimensions: Height: 230mm, Width: 180mm,
ISBN: 9789063696825
ISBN 10: 9063696825
Pages: 200
Publication Date: 14 May 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

"Els Dragt is an independent trainer, lecturer, researcher, and author with over 20 years of experience. Her main focus lies on human-centred innovation. She has published several research-related books, including ""Dare to Ask"" (BIS Publishers)."