PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Arlette Hovinga is an award-winning publicist and marketing/media director from The Netherlands. Focusing on release and tour promo, she works all over Europe to represent everything jazz and anything experimental. When not on the road with colleagues, clients, and friends such as Jason Miles (Marcus Miller, Miles Davis), she can be found organizing press tours for festivals such as So What's Next? (NL), Szczecin Jazz Festival (PL), and Sicilia Jazz Festival (IT) or designing marketing campaigns for Samuel Blaser (Wallace Roney, Daniel Humair). She has worked with The Four Tops, The Temptations, Earth Beat Agency, Matt Bianco, and many others and has written for JazzForum Magazine and Jazz in Europe Magazine. With more than ten years of experience in the industry, Arlette wants to build long-term commitments and work toward positive, durable growth for each of her projects. Visit arlettehovinga.com/
Arlette Hovinga creates a modern-day industry Bible for those who are new and want to start a career in music and even for those with experience. Whether you are an artist or a band, she provides a blueprint, through valuable advice from solid industry professionals, that will help you build a career while avoiding the minefields. This is a solid and valuable resource for the twenty-first century musician and artist. Many talented performers and composers are not prepared to negotiate the business side of music. Hovinga provides a necessary guide, with a particular focus on building the relationships that are a critical part of any business, particularly for those who must operate as independent contractors relying on self-promotion. - Brad Stone
