How To Build Relationships in the Music Industry

A Guide for Musicians

Arlette Hovinga

$169

Hardback

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English

Rowman & Littlefield
20 August 2023

Music; Techniques of music & music tutorials; Business communication & presentation; Music industry

Series: Music Pro Guides

Musicians: are you frustrated with promoters and other key, industry people leaving your emails unanswered? Do you wish to get more bookings and promote your projects but don’t know how to network and approach the right people?

Oftentimes, promoters are overwhelmed by hundreds of emails a day, making responses difficult, so getting that first moment of contact just right can be daunting for any musician. Adding to that, emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim or strategy other than pushing for immediate results—except that isn't how the industry works: We are not in the sales business. We are in the people business.

That is the mantra of this book, written by an award-winning jazz publicist and marketing / media director with over ten years of experience behind the scenes. Through interviews with dozens of industry professionals—many with diverse backgrounds and from across the globe—How to Build Relationships in the Music Industry presents valuable insights, do’s, don’ts, and anecdotes that will help any musician present their next project in a way that works in the long term. The book will help all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.

By: Arlette Hovinga
Imprint: Rowman & Littlefield
Country of Publication: United States
Dimensions: Height: 237mm, Width: 159mm, Spine: 19mm
Weight: 476g
ISBN: 9781538184073
ISBN 10: 1538184079
Series: Music Pro Guides
Pages: 230
Publication Date: 20 August 2023
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Arlette Hovinga is an award-winning publicist and marketing/media director from The Netherlands. Focusing on release and tour promo, she works all over Europe to represent everything jazz and anything experimental. When not on the road with colleagues, clients, and friends such as Jason Miles (Marcus Miller, Miles Davis), she can be found organizing press tours for festivals such as So What's Next? (NL), Szczecin Jazz Festival (PL), and Sicilia Jazz Festival (IT) or designing marketing campaigns for Samuel Blaser (Wallace Roney, Daniel Humair). She has worked with The Four Tops, The Temptations, Earth Beat Agency, Matt Bianco, and many others and has written for JazzForum Magazine and Jazz in Europe Magazine. With more than ten years of experience in the industry, Arlette wants to build long-term commitments and work toward positive, durable growth for each of her projects. Visit arlettehovinga.com/

Reviews for How To Build Relationships in the Music Industry: A Guide for Musicians

Arlette Hovinga creates a modern-day industry Bible for those who are new and want to start a career in music and even for those with experience. Whether you are an artist or a band, she provides a blueprint, through valuable advice from solid industry professionals, that will help you build a career while avoiding the minefields. This is a solid and valuable resource for the twenty-first century musician and artist. Many talented performers and composers are not prepared to negotiate the business side of music. Hovinga provides a necessary guide, with a particular focus on building the relationships that are a critical part of any business, particularly for those who must operate as independent contractors relying on self-promotion. - Brad Stone