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Hospitality Strategic Management: Concepts and Cases by Cathy A. Enz at Abbey's Bookshop,
Hospitality Strategic Management: Concepts and Cases
— —
Cathy A. Enz

Hospitality Strategic Management

Concepts and Cases

Cathy A. Enz

$219.95

Hardback

Not in-store but you can order this
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English
John Wiley & Sons Ltd
13 March 2009
Hotel & catering trades
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
By:  
Imprint:   John Wiley & Sons Ltd
Country of Publication:   United Kingdom
Edition:   2nd Edition
Dimensions:   Height: 234mm,  Width: 198mm,  Spine: 40mm
Weight:   1.332kg
ISBN:   9780470083598
ISBN 10:   047008359X
Pages:   696
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Hardback
Publisher's Status:   Active

Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation & Dynamic Management at the School of Hotel Administration at Cornell University, where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.

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