Change Their Mind

6 practical steps to persuade anyone anytime

Simon Horton, Kim Tasso

$58.95 $50.51

Paperback

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English

FT Publishing International
04 July 2022

Business negotiation; Building skills & trades

Every day, at home and at work, we have to influence and persuade people. But it's not always easy.

Change their Mind outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you're trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.

By: Simon Horton, Kim Tasso
Imprint: FT Publishing International
Country of Publication: United Kingdom
Dimensions: Height: 214mm, Width: 141mm, Spine: 12mm
Weight: 280g
ISBN: 9781292406794
ISBN 10: 1292406798
Pages: 240
Publication Date: 04 July 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Aim High 2. Look for clues 3. Listen, listen, listen 4. Be strong 5. Co-create the right solution 6. Say it the right way

Simon Horton is one of the world’s leading experts and trainers on negotiation, he has written a number of successful books on the topic. Over a 20-year career in the field, he has worked with many of the world’s leading businesses. He is a Visiting Lecturer at Imperial College and regularly appears on television, radio, national newspapers and magazines as a guest expert on related subjects. He has performed as a stand-up comedian and as a trapeze artist.