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Heal's Posters: Advertising Modernism by Ruth Artmonsky at Abbey's Bookshop,
Heal's Posters: Advertising Modernism
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Ruth Artmonsky

Heal's Posters

Advertising Modernism

Ruth Artmonsky

$24.99

Paperback

Not in-store but you can order this
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English
Artmonsky Arts
01 May 2020
Furniture design; Sales & marketing
A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of 'modernism'. Most furniture manufacturers advertised their wares in the press but Heal's was a rare exception in the industry in its use of posters. Heal's posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century. 100 colour, 48 b/w images
By:  
Imprint:   Artmonsky Arts
Country of Publication:   United Kingdom
Dimensions:   Height: 175mm,  Width: 215mm, 
Weight:   380g
ISBN:   9780993587894
ISBN 10:   0993587895
Pages:   124
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Unspecified

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