Nozha Erragcha (Ph.D., University of Jendouba, Tunisia) is an Habilited Associate Professor in Marketing at University of Jendouba. She holds a Ph.D. in Marketing from the University of Manouba, Tunisia. Her research interests include digital marketing, consumer behavior, e-commerce, point of sale management and e-learning. Her contributions have been published in journals focusing on e-learning, marketing Maher Toukabri A dedicated and accomplished Professor with over 23 years of experience in higher education, research, and academic leadership. Expertise in curriculum development, accreditation, and innovative teaching methodologies, including ICT integration and modern pedagogical strategies. A committed mentor and thesis supervisor, fostering student success through research-driven education and industry collaboration. Passionate about advancing knowledge and shaping future professionals through scholarly contributions and academic excellence.