Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition

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Hakan Sezerel Bryan Christiansen

Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition

Hakan Sezerel, Bryan Christiansen

$789.95 $632.32

Hardback

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English

IGI Global
07 October 2022

Tourism industry; Hospitality industry; Hotel & catering trades

To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities.

The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.

Edited by: Hakan Sezerel, Bryan Christiansen
Imprint: IGI Global
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 279mm, Width: 216mm,
Weight: 363g
ISBN: 9781668446454
ISBN 10: 1668446456
Pages: 430
Publication Date: 07 October 2022
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Bryan Christiansen is the Chief Executive Officer of Global Research Society, LLC in Michigan, USA. A former business lecturer at universities in Russia, Turkey, and the USA, he has traveled to 41 countries where he has conducted international business since 1985 in multiple languages and various industries with Global 500 firms and smaller. Christiansen received his Bachelor of Science degree in Marketing at the University of the State of New York in 1996 and his MBA degree at Capella University in 2003. The author of 22 Scopus-indexed Reference books on business, cultural studies, economics, and psychology, he is fluent in Chinese, Japanese, Spanish, and Turkish. Christiansen is currently working with a Russian theoretical mathematician on a new economic model for developing nations.