Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films...

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Robert G. Barnwell (Professor, Ringling College of Art and Design, Sarasota FL, USA)

Guerrilla Film Marketing

The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers...

Robert G. Barnwell (Professor, Ringling College of Art and Design, Sarasota FL, USA)

$273

Hardback

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English

Routledge
27 June 2018

Films, movies & cinema; Sales & marketing

"Create an irresistible brand image and build an audience of loyal and engaged fans…

Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.

Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to:

Master the fundamentals of guerrilla branding, marketing and promotion;

Create an integrated marketing plan and calendar based on realistic budgets and expectations;

Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;

Assemble behind-the-scenes pictures, videos and documentaries;

Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka ""EPKs""); and

Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.

Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more."

By: Robert G. Barnwell (Professor Ringling College of Art and Design Sarasota FL USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 254mm, Width: 178mm,
Weight: 748g
ISBN: 9781138916463
ISBN 10: 1138916463
Pages: 300
Publication Date: 27 June 2018
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Format: Hardback
Publisher's Status: Active

Robert G. Barnwell is the founder and creative director of a small independent production company established to reduce the risks and increase the profitability of low-budget film projects on behalf of its investors. Previously, he worked as a strategy consultant and corporate banker providing advice and financing for such studios as 20th Century Fox, Columbia Pictures, Disney, MGM, Paramount Pictures, Universal and Warner Brothers. Robert has served as an adjunct professor at Ringling College of Art & Design and as a speaker and guest lecturer at several leading film schools, seminars, and workshops.