Guanxi and Business Strategy: Theory and Implications for Multinational Companies in China

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Eike A. Langenberg

Guanxi and Business Strategy

Theory and Implications for Multinational Companies in China

Eike A. Langenberg

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English

Physica-Verlag GmbH & Co
18 May 2007

Cultural studies; Business & management; Entrepreneurship; Organisational theory & behaviour; Joint ventures

Series: Contributions to Management Science

Summary
Details

""Guanxi and Business Strategy"" elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous practices of guanxi to be considered in entrepreneurial strategies?

Rather than explaining the emergence of guanxi and its persistence – in spite of the existence of a market economy – with Confucianism, the author applies the phenomenon to the methodology of New Economic Sociology. By integrating guanxi into a business context, he shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. As guanxi practices, however, may pose risks to unsuspecting managers, guanxi-based business strategies are also assessed in terms of compliance with legal and ethical standards.

By: Eike A. Langenberg
Imprint: Physica-Verlag GmbH & Co
Country of Publication: Germany
Edition: 2007 ed.
Dimensions: Height: 235mm, Width: 155mm, Spine: 13mm
Weight: 770g
ISBN: 9783790819557
ISBN 10: 3790819557
Series: Contributions to Management Science
Pages: 226
Publication Date: 18 May 2007
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active