The Big Man of Jim Beam

Booker Noe And the Number-One Bourbon In the World

Jim Kokoris

$39.95

Hardback

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English

John Wiley & Sons Inc
02 September 2016

Biography: business & industry; Food manufacturing & related industries; Hospitality industry

"Lessons on product, quality, innovation, and longevity from the ""First Family of Bourbon"" The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true American original who left his mark on everything he did and everyone he met, this charismatic, opinionated man turned the Jim Beam company into the world's largest bourbon distillery and secured his product's place in the cultural psyche. This book tells his story, from growing up in the ""First Family of Bourbon"" to becoming master distiller, offering insights and guidance for creating brands and products that stand the test of time. His commitment to innovation and quality earned him legendary status and tremendous business growth; the discussion keys in on some of his most prized creations, including one of the first super-premium bourbons on the market, and the small batch collection that laid the groundwork for bourbon's modern resurgence.

Jim Beam is a distinctly American brand that has tapped into the collective consciousness and leveraged vision into growth. This book tells the story of the man behind the brand, and his approach to his work, his product, his company, and his people.

Read colorful stories about growing up as ""bourbon royalty"" Trace Booker's journey from apprentice to world's largest bourbon distiller Learn how innovation and a commitment to quality delivers product longevity Gain deep, personal insight on creating a brand that becomes a legend

Booker was the sixth generation of the Beam family to make bourbon, and he grew an empire. Driven by commitment, vision, and a singular sort of ambition, his success offers many lessons to anyone in business. The Big Man of Jim Beam tells the story, and digs out the wisdom and insight from this legendary leader."

By: Jim Kokoris
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 180mm, Width: 132mm, Spine: 28mm
Weight: 295g
ISBN: 9781119320159
ISBN 10: 1119320151
Pages: 240
Publication Date: 02 September 2016
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Foreword vii Prologue: Booker Noe: The Big Man of Bourbon ix Chapter 1 Boyhood 1 Chapter 2 College Ain’t for Everyone 17 Chapter 3 Fork in the Road 25 Chapter 4 Starting Out 35 Chapter 5 The Student 47 Chapter 6 Sweet Home Boston 53 Chapter 7 Proving Himself 59 Chapter 8 Dark Clouds on the Horizon 73 Chapter 9 The Party’s Just Getting Started 81 Chapter 10 The Shutdown Years 93 Chapter 11 Mules on the Fifth Floor 103 Chapter 12 Santa Claus Is Coming to Town 115 Chapter 13 Booker’s Bourbon 123 Chapter 14 Mr. Ambassador 129 Chapter 15 Emeritus Man 137 Chapter 16 The Road Years 145 Chapter 17 Traits and Attributes 159 Chapter 18 Sunset 167 Epilogue 179 Author’s Note and Acknowledgments 181 Jim Bean’s Current Bourbon Lineup 183 Favorite Booker Quotes 184 Bourbon Glossary 185 Favorite Food and Cocktail Recipes 189 Cocktails 190 Appetizers 199 Sides 202 Entrées 204 Desserts 217 Index 223

JIM KOKORIS is spokesperson and publicist for the Beam family, and a longtime family friend. He traveled extensively with Booker Noe for more than ten years while he conducted bourbon tastings and supported the launch of the Knob Creek and the Small Batch Bourbon Collection. He is coauthor with Fred Noe of Beam, Straight Up, and author of four novels, including It's. Nice. Outside, The Pursuit of Other Interests, Sister North, and The Rich Part of Life.