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Grinding it out: The Making of Mcdonalds

Ray Kroc

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St Martin's Press
01 July 1990
Autobiography: business & industry; Business & Economics; Food manufacturing & related industries; Distributive industries
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
By:   Ray Kroc
Imprint:   St Martin's Press
Country of Publication:   United States
Dimensions:   Height: 175mm,  Width: 110mm,  Spine: 15mm
Weight:   126g
ISBN:   9780312929879
ISBN 10:   0312929870
Pages:   218
Publication Date:   01 July 1990
Audience:   General/trade ,  Professional and scholarly ,  General/trade ,  ELT Advanced ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Ray Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.

Reviews for Grinding it out: The Making of Mcdonalds

Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it. --Tom Robbins, Esquire magazine A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc. --West Coast Review of Books He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story! --Philadelphia Sunday Bulletin


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