Grinding It Out

The Making of McDonalds

Ray Kroc

$42.95

Paperback

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English

St Martin's Press
02 August 2016

Business & management

"""He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories."" - from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he met the McDonald brothers and opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations with over 32,000 stores worldwide.

Irrepressible enthusiast, intuitive people-person, and born storyteller, Kroc will fascinate and inspire you on every page."

By: Ray Kroc
Imprint: St Martin's Press
Country of Publication: United States
Dimensions: Height: 210mm, Width: 138mm, Spine: 15mm
Weight: 192g
ISBN: 9781250127501
ISBN 10: 1250127505
Pages: 224
Publication Date: 02 August 2016
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Ray Kroc was an American businessman most famous for founding McDonald's at the age of fifty-two. Widely regarded as one of the most successful entrepreneurs of the twentieth century, Kroc was unfailingly motivated, and continued to evolve and adapt his business practices to make McDonald's the worldwide phenomenon it is today. He died in California in 1984.

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Grinding It Out

The Making of McDonalds

Ray Kroc

$42.95

Paperback

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