Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:
Effective marketing strategies to get more out of your social media efforts.
Systems to bring structure into your entire marketing approach.
Tools to make your brand irresistible across your customer touchpoints.
Case studies to highlight the application of the book's principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
Country of Publication:
26 March 2021
Professional and scholarly
About the author vii Dedication ix Preface xi Part I: The power of social media 1 1 Why social media? 3 2 What is social media? 7 3 The MAVERICK principles 11 Part II: Always start with strategy 15 4 What is marketing? 17 5 Building your marketing machine 23 6 Creating your brand strategy 37 7 Social media content strategy 57 8 Your social media plan 67 Part III: Social media channels 73 9 Facebook 75 10 Instagram 107 11 LinkedIn 131 12 Twitter 155 13 Pinterest 173 14 YouTube 191 The beginning 213 Index 215
Franziska Iseli is a maverick entrepreneur, leading marketing and brand strategist, adventurer, author and the co-founder of Basic Bananas, The Business Hood, Oceanlovers and Moments of Humanity. In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity and philanthropic involvement. Franziska is a board member at the global Entrepreneurs Organization EO where she is advising on communications, marketing and branding. She also launched an impact initiative called EOcean to inspire entrepreneurs to be more sustainable. Franziska sits on the judging panel for Singularity University and has run think tanks at the United Nations to address the UN sustainable development goals through entrepreneurship. A true visionary and eternal optimist, no challenge seems to be too big for Franziska. She is known for her rebellious nature and doing things differently. She has this rare combination of being both creative and strategic, which makes her a powerful leader in the business world.