Sutithep Siripipat is an associate professor of Educational Technology in the Faculty of Education at Kasetsart University, Thailand. His research interests involve computer education, technology and educational communication, information technology, vocational education, educational administration, management information systems, e-learning, educational assessment, and blended learning. Dr. Pongsakorn Limna is currently a researcher in the Digital Business program at the International College, Pathumthani University, Thailand. He is an active scholar with numerous publications in leading academic journals, including those indexed in Scopus and the Thai Citation Index (TCI). He also serves as a reviewer for several national and international journals and academic conferences, demonstrating his strong commitment to academic excellence and scholarly contribution. His research interests span a wide range of interdisciplinary fields, including the digital economy, digital business, business administration, management, communication, technology, artificial intelligence (AI), and consumer behavior. In 2012, Dr. Limna was awarded a prestigious scholarship jointly provided by the Office of the Basic Education Commission of Thailand and the Wisconsin Department of Public Instruction, USA, to participate in the Thailand–Wisconsin International Sunrise Program in Wausau, Wisconsin. He holds a Bachelor of Arts (B.A.) degree from the Faculty of Humanities and Social Sciences at Burapha University, Thailand, with a major in English and a minor in tourism management. He later earned an Executive Master of Business Administration (Executive MBA) from the Faculty of Business and Technology at UNITAR International University in Malaysia. He completed his Doctor of Philosophy (Ph.D.) in Digital Economy at Rangsit University, Thailand, with the support of the esteemed Prasit – Khunying Pattana Ourairat Scholarship.