Giants of Enterprise

Seven Business Innovators and the Empires They Built

Richard S. Tedlow

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English

Harper Business
30 July 2003

Economics & Business; Organisational theory & behaviour; Ownership & organisation of enterprises; Educational: Business studies

Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

. George Eastman and his invention of the Kodak camera;

. Thomas Watson of IBM;

. Henry Ford and his automobile;

. Charles Revson and his use of television advertising to drive massive sales for Revlon;

. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

. Andrew Carnegie and his steel empire;

. Sam Walton and his unprecedented retail machine, Wal-Mart.

By: Richard S. Tedlow
Imprint: Harper Business
Country of Publication: United States
Dimensions: Height: 203mm, Width: 135mm, Spine: 32mm
Weight: 490g
ISBN: 9780066620367
ISBN 10: 0066620368
Pages: 544
Publication Date: 30 July 2003
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.