Genius Ideas - Business Plan Workbook

Advertising giant David Ogilvy once said, 'Big ideas come from the unconscious. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.' Tiffany's Business Plan Workbook is the tool to unhook your brilliant, yet, non-fully baked idea. It will help you pen it down and think it through. It will also help you with the hard questions, in an easy, non-overwhelming, engaging way. A useful tool for students, new-minted and serial entrepreneurs alike. Anika Sharma, Beauty, Luxury, CPG and Retail Technology Consultant, NYU Stern Professor of Digital and Social Media, Top 50 Global Digital Thought Leader Genius Ideas transforms the daunting exercise of business planning into an actionable process. A blend of reflection, strategic thinking and interactivity empowers everyone to navigate the path to entrepreneurship with confidence. Daniela Molta, Assistant Professor, Advertising, S.I. Newhouse School of Public Communications Refreshingly accessible, avoiding 'corporatese' and business jargon, this is a workbook that really works. With the detail we need and none we don't, Johnson's book takes us step-by-step through the though processes and the execution to deliver first-class business plans. I'll be recommending the book to several people I know will be grateful - and using it myself. Angus McCallum, Managing Principal, Valent Strategic Communications Writing a proper business plan is one of those things that sounds quite simple initially, but becomes rather challenging eventually. Tiffany has done a great service both to students and instructors by putting all the necessary components in an easy-to-understand format, enabling all to have a clear path to follow that will lead to a complete and presentable business plan. Alp Ozaman, Regional Marketing Manager, Turkish Airlines, New York An enriching, smart, and fun way to sink your teeth into the world of entrepreneurship with this engaging and practical Business Planning Workbook. Tiffany takes her own learnings in business and translates it for those looking for a way in without it feeling too daunting. Emma Chiu, Global Director, VML Intelligence Tiffany has created an excellent guide that breaks down the process in a way that is organized, easy to follow, and even fun. By providing examples and words of wisdom alongside step-by-step sections, this book makes business planning understandable and approachable for students and new entrepreneurs alike. I am happy to offer my endorsement of this useful resource that can support both academic and real-world applications for developing ideas into actionable plans. Shahrukh Bari, Ad Tech Manager A great resource for entrepreneurs - it perfectly encapsulate the steps in writing and perfecting a business plan. Easy to understand and easy to use. David Vinjamuri, Associate Professor of Marketing (adj.), New York University Author of ""Accidental Branding: How Ordinary People Build Extraordinary Brands"" (Wiley, 2008) With ""Genius Ideas,"" Tiffany masterfully breaks down intricate work into fundamental components, demystifying and simplifying the process of developing a comprehensive business plan. This workbook guides entrepreneurs through critical steps in a fun and approachable manner, resulting in a clear and insightful roadmap to launching their business. Cathy Gribble, Marketing Analyst Professional