What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.
From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.
By:
Shelina Janmohamed
Imprint: I B TAURIS
Country of Publication: United Kingdom
Dimensions:
Height: 198mm,
Width: 128mm,
Spine: 24mm
Weight: 400g
ISBN: 9781780769097
ISBN 10: 1780769091
Pages: 256
Publication Date: 01 September 2016
Audience:
General/trade
,
Professional and scholarly
,
ELT Advanced
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Salam, Generation M! Introduction: the rise of Generation M 5 Their influence as the ‘third billion’ and why we need to pay attention 5 Chapter 2: Global trends shaping the emergence of Generation M 12 Creativity born of constraints 12 Chapter 3: Meet Generation M! 24 Getting to know Generation M, what shapes them and the qualities that make them different 24 The rise of the global Muslim lifestyle Chapter 4: You had me at halal 38 Why 21st century halal is important for everyone 38 Chapter 5: the four F’s of Generation M’s ‘Muslim lifestyle’ 53 Food, finance, pharma and fun 53 Chapter 6: The digital ummah 68 How Dar al-Internet, real world and virtual technologies are enhancing community and religiosity 68 Culture: the new Muslim cool Chapter 7: God gave (halal) rock and roll to you 79 The soundtrack of Generation M 79 Chapter 8: Haloodies and hijabiliciousness 89 The language of Generation M 89 Chapter 9: What does a Muslim look like? And what catches their eye? 102 The visual identity, expression and semiotics for Generation M 102 Chapter 10: Superheroes, video games and branding 116 The tsunami of cultural expression hits our shores 116 The 21st century ummah Chapter 11: Celebrate good times (and remember the sad ones) 130 The big events of Muslim life 130 Chapter 12: Better together 148 From individual to ummah: sex, love, marriage, family and community 148 Chapter 13: Revolution unveiled 158 Generation M women at the forefront of faith and modernity 158 Chapter 14: Small but significant 176 The patriotic, proud and pioneering minorities of Generation M 176 The future: creating a dialogue Chapter 15: The ties that bind Generation M to the wider world 192 Culture, commerce and charity 192 Chapter 16: On the cutting edge 203 Generation M are the pioneers of global consumer trends 203 Chapter 17: Talk to us, we are alive! 217 Starting the conversation with Generation M 217
Shelina Janmohamed is the Vice President of Ogilvy Noor, the world's first bespoke global Islamic branding practice for building brands with Muslim consumers. She is an established author and thinker on Muslim social and religious trends, particularly around young Muslims and Muslim women and writes regularly for the Times, the BBC and the Guardian. She was named one of the world's 500 most influential Muslims, and specifically one of the UK's 100 most powerful Muslim women. She is the author of the award-winning Love in a Headscarf.
Reviews for Generation M: Young Muslims Changing the World
'A crucial book at a critical time... A must-read' - Lyse Doucet, BBC Chief International Correspondent, 'A compelling account of today's young Muslim consumers' - Paul Polman, CEO of Unilever, 'A fresh and insightful perspective' - Sir Martin Sorrell, founder and CEO of WPP, 'Unparalleled... For those within and concerned with modern Muslim communities'- Professor Reina Lewis, author of Muslim Fashion: Contemporary Style Cultures, 'A vivid account' - Farah Pandith, former Special Representative to Muslim Communities
