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Blank Space

A Cultural History of the Twenty-First Century

W. David Marx

$68.38

Hardback

Forthcoming
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English
Viking
18 November 2025
An NPR Most Anticipated Book of Fall 2025

A revealing exploration of a quarter century of cultural stagnation, examining the commercial and technological forces that have come to dominate contemporary culture—from music and fashion to art, film, TV, and beyond

Over the past twenty-five years, pop culture has suffered from a perplexing lack of reinvention. We’ve entered a cultural “blank space”—an era when reboots, rehashes, and fads flourish, while bold artistic experimentation struggles to gain recognition. Why is risk no longer rewarded, and how did playing it safe become the formula for success? Acclaimed cultural historian W. David Marx sets out to uncover the answers.

In this ambitious cultural history, Marx guides us through the blur of the twenty-first century so far, from the Obama era to the rise of K-pop, from Paris Hilton to the Marvel cinematic universe, from Beyoncé and Taylor Swift to . . . Beyoncé and Taylor Swift, whose enduring influence highlights both their adaptability and the broader shifts in pop culture. Combining sociological, economic, and political insights with a deep dive into art, street culture, fashion, and technology, Blank Space dissects the rise of profit-driven, formulaic trends and the shifting cultural norms that often prioritize going viral over innovation. He reveals how backlash against indie snobbery and nineties counterculture gave rise to a “counter-counterculture”—one marked by antiliberal sentiment, the celebration of business heroes, and the increasing influence of industry plants and the elite class. In a world of crypto bros, nepo babies, and AI-driven art, Marx offers readers a much-needed dose of clarity and context.

Vibrantly narrated and sharply argued, Blank Space is an essential guide for anyone looking to understand the chaos of the twenty-first century, the trends, tastemakers, and icons who shaped it, and how we might push our culture forward over the next quarter century—through renewed emphasis on creativity, community, and the values that transcend mere profit.
By:  
Imprint:   Viking
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 158mm,  Spine: 34mm
Weight:   533g
ISBN:   9780593833995
ISBN 10:   0593833996
Pages:   384
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Forthcoming

W. David Marx is a longtime culture writer based in Tokyo and the author of Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change and Ametora: How Japan Saved American Style. His work has appeared in The New Yorker, The Atlantic, Popeye, The New Republic, Vox, and more.

Reviews for Blank Space: A Cultural History of the Twenty-First Century

“A fascinating, astute, lively examination of the decline of groundbreaking creative ambition and innovation in our ultra-postmodern digital era. Happily, W. David Marx isn’t some nostalgic old fogey—he came of age at the turn of this century and yearns for an old-school commitment by creators to attempt the genuinely, excitingly new.” —Kurt Andersen, author of Fantasyland: How America Went Haywire “Reading Blank Space was the first time this century made any sense to me.” —B. J. Novak, #1 New York Times bestselling author “In this polemical history, Marx, a critic with deep pop culture bona fides, sifts through the onslaught of content both online and off, from the lineup at Lollapalooza to ‘Keeping Up With the Kardashians,’ NFTs, TikTok and A.I. slop, decrying a culture that is overwhelming but artistically banal. ‘Where society once encouraged and provided an abundance of cultural invention,’ he declares, ‘there is now a blank space.’” —The New York Times Book Review, 23 Books Coming in November “[Marx] traces unlikely connections between the dominant trends of the past quarter-century. In the process, he refreshes our understanding of familiar cultural landmarks, even as he shows that they were stale all along.” —The Washington Post “Marx offers an astute glimpse into how culture has stagnated throughout the past twenty-five years while examining how commercial and technological forces have played into that shift.” —The Millions, Most Anticipated Books of Fall 2025 “Marx redramatizes the anni horribiles of the last American quarter century as one big ‘lowest-common-denominator battle for attention.’ In Marx’s coliseum, the gore flies. Blank Space is like taking uncomfortable splash-zone seats to a theater of hypermodern twenty-first century mayhem.” —The Baffler “The first quarter of the twenty-first century had a paradoxical feeling—so much happened and yet nothing happened at all. A triumph of forensic research and pattern recognition, Blank Space cuts through the bustle and the babble to make a senseless time make sense. W. David Marx diagnoses the malaise and even proposes a course of treatment. This is a book that’s fun to agree with and even more fun to argue with.” —Simon Reynolds, author of Retromania: Pop Culture’s Addiction to Its Own Past “Only Marx, a late Gen Xer with the dogged work ethic of an early Millennial, could so exhaustively document the evaporation of the counterculture and the fragmentation of the monoculture that took place over the past twenty-five years. An engrossing must-read for anyone who wonders not why pop culture died but how.” —Lauren Sherman, coauthor of Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon “W. David Marx’s Blank Space offers the most incisive, in-depth, and indeed revelatory account yet of why our culture has turned its back on creative risk and innovation. For anyone who's been alive these past twenty-five years, Marx's cultural history is a nostalgic trip, a barrage of blasts from the recent past, revisited with fresh eyes. But it also cuts through the noise—no small feat amid the glut of the internet age—tracing the origins of our current cultural and political moment with remarkable acuity.” —Natasha Degen, author of Merchants of Style: Art and Fashion After Warhol “[Marx] draws on a commendable wealth of examples from disparate realms of culture—from the dominance of Japanese streetwear to Nazified internet memes and the “child influencer” the Rizzler—to ably explain what many citizens of the modern world, especially Americans, have long colloquially felt: that our current culture has grown stagnant. A wide-ranging, persuasive, readable treatise on a crucial component of modern life.” — ‎Kirkus Reviews, starred review


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