Xaq Frohlich is Associate Professor of History of Technology at Auburn University. He works on issues relating to food and risk at the intersections of science, law, and markets.
""From Label to Table presents the history of institutionalism around nutritional facts, the social construction of consumers, the changes around the perception of food and its marketing, and the search to make food scientific and objective in the United States during the twentieth century."" * Not Even Past * ""This thought-provoking book is a must read for anyone interested in understanding American food and wellness culture, and for anyone who reads nutrition labels. While it includes lots of policy detail, it is well written and accessible. Fantastic images help illustrate the arguments, and the biography of the label at the heart of the text is compelling and convincing."" * California History * ""This thought-provoking book is a must read for anyone interested in understanding American food and wellness culture, and for anyone who reads nutrition labels. While it includes lots of policy detail, it is well written and accessible."" * California History *