Framing

‘In this sharp and entertaining book, Mikael Klintman exposes how the framing of arguments can influence us to accept or reject them, regardless of the basic facts. Packed with fascinating examples, this is a crucial guide for navigating the increasingly confusing information landscape of the twenty-first century.’ Jonah Berger, author of Magic Words: What to Say to Get Your Way ‘We are social beings – how we frame things shapes how well we communicate, cooperate and avoid being deceived. If you want to excel in all of this, read this book!’ Viktor Mayer-Schönberger, co-author of Framers: Human Advantage in an Age of Technology and Turmoil ‘How a topic is framed shapes virtually every decision people make. In this foundational book, Klintman identifies four framing techniques that fundamentally shape societal outcomes. He also provides a recipe for how people can acknowledge and use frames in their lives. Anyone who reads this stunning book will be better positioned to make decisions.’ James Druckman, co-author of Partisan Hostility and American Democracy 'What influences how people make sense of the world? This thought-provoking book offers an insightful tour of social science approaches to this question, complete with advice on how to frame issues in the service of social influence.' Norbert Schwarz, Professor of Psychology and Marketing, University of Southern California -- .