Forget the Funnel

"""My team paid tens of thousands of dollars to work with Claire and Gia, and we earned every dollar back tenfold. This book shows exactly how they did it and how you can too."" - Rand Fishkin, Founder at SparkToro ""Taking a customer-focused approach to growth sounds like common sense, but there aren't many resources that actually unpack the process of how to do it. Forget The Funnel gives leaders a practical, step-by-step guide to building an impactful growth strategy and connecting the dots between strategy and daily work. It also includes dozens of real-life case studies, examples, and concrete ideas you can move on in the same day. A very high ROI book."" - Lenny Ratchitsky, writer, investor, and product advisor ""'Talk to your customers' is problematic advice coming from most people. Not Gia and Claire. I've seen a lot of startups doing haphazard research leading to questionable marketing and sales tactics. This book is the antidote to that. If you need a systematic way to understand your customers and a methodology to apply that knowledge for higher-impact messaging, marketing, and growth, this book is for you."" - April Dunford, author of Obviously Awesome ""Everyone has an instinct around listening to your customers and learning to leverage their insights in your product. But it's only after reading Gia and Claire's book that you come away with the full process. Those who do it will have a measurable advantage over those who are winging it. This is the new gold standard, and the questions in chapter three will be memorized by product and product marketing teams from now on. I'm going to have to give this book to every product team I lead and every coaching client I have."" - Chris Lema, Chief Product Officer and coach ""Great marketing starts with knowing your customer. The best marketers don't just start with the channel they know best or try a trending tactic; they build a foundational understanding of their customers and let strategy flow from there. Read this book for a crash course on how to do this well, and you'll get more impact out of your marketing efforts."" - Emily Kramer, Co-Founder at MKT1 and former advisor for Carta and Asana ""Marketing for SaaS products is a special beast. Sometimes you feel like banging your head against the wall, because traditional 'channels' and 'funnels' don't work. Gia and Claire teach you how to unlock customer insights and how exactly to apply them in your marketing (exercises and examples included). This book is chicken soup for a SaaS marketer's soul."" - Jane Portman, Co-Founder at Userlist and Founder at UI Breakfast ""Forget the Funnel is a must-read book for anyone who wants to unlock explosive growth for their business. It's especially true for PLG companies because you can't be truly product-led if you're not first customer-led. In this book, Gia and Claire reveal the step-by-step and battle-tested framework that they've used with SaaS companies like Unbounce, Calendly, FullStory, Wistia, and so many more. This book will inspire and equip you with actionable steps to take, critical changes to make, and processes to improve, all geared to deliver a world-class customer experience. Don't just buy just one book. Buy it for your team, your whole company, and any colleagues you want to succeed!"" - Ramli John, author of Product-Led Onboarding"