"Carolyn's 30-year international marketing career includes 18 years as an agency owner, working with some of the world's best brands. Since starting her Purpose Consultancy, The Cause Effect in 2017, ""Profit with Purpose"" has become her guiding mantra. She has helped corporate leaders and leaders of both medium and small organisations to define and articulate their purpose and embed it strategically into their organisations. Her first book, Path To Purpose, published in 2017, was Australia's first on cause marketing."
There is so much to learn from this book, so much inspiration, this book has the potential to change the world. Really, I mean that. NIKKI BEAUMONT. Founder & CEO, Beaumont People Carolyn Butler-Madden's new book, For Love & Money: How to Profit with Purpose and Grow a Business with Love, is a must read for executives of companies interested in pursuing a more just and sustainable world, at the same time as being very successful financially. PHIL SMITH. CEO Blooms The Chemist Filled with tangible examples of the who, how and what, For Love & Money provides both inspiration and a go-to resource for anyone seeking to start their journey into more purposeful work. SARAH DOWNIE. CEO Shared Value Project This book is needed in the world. Carolyn Butler-Madden shows us that purpose and profit can and should co-exist in a strategic, but also emotional and heartfelt way. JADE COLLINS. Director Femeconomy. TEDx Speaker This book is a must for every CEO, executive and entrepreneur that wants to stay relevant in these dynamic times. In your hands is the most comprehensive articulation of how businesses, big and small can be powered by love, and still make one hell of a profit! GLEN CARLSON. Co-Founder Dent.Global For any leader wanting to do better but not knowing where to start, this is a must-read. Carolyn Butler-Madden guides you through the process of defining an organisation's social purpose using compelling stories, illustrative examples and practical tools. HELEN GRANEY. CEO Jack Morton Australia & Weber Shandwick Australia It's inspirational, educational and profoundly thought-provoking and written in a way that I find so gentle and easy to absorb, whilst carrying such a big and profound message. ANDREW GRIFFITHS. International Bestselling Author. Entrepreneurial Futurist.