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Flexible Firm

The Design of Culture at Bang & Olufsen

Jakob Krause-Jensen

$184.95   $148.32

Hardback

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English
Berghahn Books
01 September 2010
Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as ‘culture’, ‘fundamental values’, and ‘corporate religion’, as well as how employees negotiate these ideas in their daily working lives. As this book reveals, the identification of values, meant to create cohesion and solidarity among employees, came to symbolise and engender a split between the staff and the other parts of the company. By examining the rise and fall of the value-based management approach, this volume offers the indispensible insight of anthropological enquiry to expose how social realities challenge conventional management strategies and therefore must be considered in the development of new management techniques.
By:  
Imprint:   Berghahn Books
Country of Publication:   United Kingdom
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 19mm
Weight:   630g
ISBN:   9781845456689
ISBN 10:   1845456688
Pages:   318
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Foreword by John Van Maanen Acknowledgements Chapter 1. Starting Fieldwork on 'the Farm' Chapter 2. 'Reflexibility'-the Methodology of Fieldwork Among Lay Ethnographers Chapter 3. The Power of Culture Chapter 4. Farm, Factory, Firm - the Culture of Design and the Design of Culture Chapter 5. Breakpoint: Metaphors of Change Chapter 6. From 'Corporate Identity Components' to 'Fundamental Values' Chapter 7. 'Brand Religion'- and Voices of Heresy Chapter 8. Working With Human Resources Chapter 9. How To Do Things With Words Chapter 10. The Social Significance of Flexibility Chapter 11. Conclusion Postscript: 5 years later - Bang & Olufsen revisited Appendix References Index

Jakob Krause-Jensen is an anthropologist and Associate Professor at the Danish School of Education, Aarhus University. His research focuses on the way ethnographic methods and anthropological theory can be used to understand organizations and the life within them in critical and creative ways.

Reviews for Flexible Firm: The Design of Culture at Bang & Olufsen

Shortlisted for the 2012 Society for the Anthropology of Work Book Prize “[This book] certainly deserves to be added to the pile of worthy organizational ethnographies that should be around for longer than the latest issue of a journal. Ethnography doesn’t have ‘findings’ really, apart from endlessly gnawing away at the divide between ‘us’ and ‘them,’ between the familiar and the strange.”  ·  Administrative Science Quarterly “This fascinating book…provides a rich and reflexive account of culture in the making, how the company articulates its collective identity through the use of concepts such as’culture’, fundamental values’, and ‘corporate religion’…While this is a fine ethnography of a particular organization, the book deserves, however, to be read as more than that. The analytical ambitions of the book take us somewhat beyond the organizational boundaries and into an engagement with cultural processes and theoretical issues of wider scope.”  ·  Ethnos “We have here a very interesting ethnographical field study of a Danish high-tech firm…Peppered with anthropology, ethnography and organisational studies theory, as well as sociology, cultural studies and elements of other fields, this book offers a rich theoretical background for any organisational analysis…Although it includes a large amount of theory, this book can almost be read as a ‘novel’ telling the story of Bang & Olufsen.”  ·  Management ""As elegant as its subject, Denmark’s Bang &Olufsen, this affably written and sharp-eyed ethnography achieves a new standard in the emerging field of the anthropology of corporate organization.""  ·  George E. Marcus, author of Writing Culture. The Poetics and Politics of Ethnography


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