Flexible Firm

Shortlisted for the 2012 Society for the Anthropology of Work Book Prize [This book] certainly deserves to be added to the pile of worthy organizational ethnographies that should be around for longer than the latest issue of a journal. Ethnography doesn't have 'findings' really, apart from endlessly gnawing away at the divide between 'us' and 'them,' between the familiar and the strange. * Administrative Science Quarterly This fascinating book...provides a rich and reflexive account of culture in the making, how the company articulates its collective identity through the use of concepts such as'culture', fundamental values', and 'corporate religion'...While this is a fine ethnography of a particular organization, the book deserves, however, to be read as more than that. The analytical ambitions of the book take us somewhat beyond the organizational boundaries and into an engagement with cultural processes and theoretical issues of wider scope. * Ethnos We have here a very interesting ethnographical field study of a Danish high-tech firm...Peppered with anthropology, ethnography and organisational studies theory, as well as sociology, cultural studies and elements of other fields, this book offers a rich theoretical background for any organisational analysis...Although it includes a large amount of theory, this book can almost be read as a 'novel' telling the story of Bang & Olufsen. * Management As elegant as its subject, Denmark's Bang &Olufsen, this affably written and sharp-eyed ethnography achieves a new standard in the emerging field of the anthropology of corporate organization. * George E. Marcus, author of Writing Culture. The Poetics and Politics of Ethnography