Flack Fairy

""Every founder needs to be a compelling storyteller, not only to attract talent and sell products, but to raise money from venture capitalists. This book is a foundational, straightforward resource for venture-backed founders to understand the power of media relations and storytelling."" - Howard Morgan, Chairman of B Capital Group. ""Uncomfortable truth: too many amazing startups fail because the founders can't tell their story in a clear, concise, and compelling way. Fortunately, Flack Fairy is a founder's secret weapon. It's a practical, knowledgeable, and fun-to-read playbook for crafting communications that will make people give a damn about your company."" - Kerry Bennett, Marketing Partner, Upfront Ventures. ""After investing in more than 160 startups over nearly twenty years, it's become obvious how some founders nail the essence of telling a good story while others don't. The ones that don't often fail to raise capital, and this is a hard reality. Flack Fairy is an essential read for all venture-backed founders seeking to understand media relations and the people who make media happen."" - Brian Garrett, Co-Founder of Crosscut VC. ""As startups raise monster rounds and the playing field becomes more competitive, it's more important than ever to stand out. Beck has always been an advocate for technologists, and any founder who wants to 'know enough to be dangerous' at communications and brand-building should devour this book."" - Allison Braley, Marketing Partner, Bain Capital Ventures.