FinTech Strategy

Linking Entrepreneurship, Finance, and Technology

Pável Reyes-Mercado

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Paperback

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English

Springer Nature Switzerland AG
09 July 2022

Occupational & industrial psychology; Business strategy; Business innovation; Entrepreneurship; Financial services industry

Series: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

By: Pável Reyes-Mercado
Imprint: Springer Nature Switzerland AG
Country of Publication: Switzerland
Edition: 2021 ed.
Dimensions: Height: 210mm, Width: 148mm,
Weight: 303g
ISBN: 9783030539474
ISBN 10: 3030539474
Series: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Pages: 200
Publication Date: 09 July 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.