Find Your Market

Discover and Win Your Product's Best Market Opportunity

�tienne Garbugli

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English

Etienne Garbugli
12 July 2023

Entrepreneurship; Research & development management; Market research; Ownership & organisation of enterprises

Series: Lean B2B

A short, practical guide showing you how to find the right market for your product or innovation

The market a startup chooses to pursue has a significant influence on its odds of finding success.

Pick a strong market with customers that value the unique benefits of your product or innovation, and hypergrowth might follow. Pick the wrong market, and everything will feel like a slug...

You'll have to fight for every call. Every meeting. Every demo. Every client. Your team won't be excited. And you'll have a hard time staying motivated...

In spite of the importance of picking the right market, entrepreneurs spend little to no time thinking through their market strategy.

Unsurprisingly, 73% of startups enter the wrong market,

first.

That's time they waste, runway they lose, and opportunities that are suddenly off the table.

Deciding which customers to target should never be an afterthought.

Learn to identify the right market for your innovation, every time

Find Your Market will show you how to:

Flesh out the core value of your product or innovation Identify promising market opportunities derived from the unique strengths of your technology Strategically evaluate the most promising market opportunities Gain conclusive evidence that a market is worth committing to Mold your positioning and go-to-market strategies to get the growth engines going Evaluate the market or customer fit on an on-going basis Identify expansion market opportunities to keep the growth going

It's everything you need to make great market selection decisions.

Find Your Market was written for:

Deep Tech or Frontier Entrepreneurs: Founding teams with unique technologies, ideas, or inventions that can be valuable to dozens of different types of users or organizations. The upside of each market opportunity may vary greatly. Solution-First Startups: Founders that may have already built a full product, or large parts of a product, and that are now looking for greater traction or early customers. Technology-push firms: Technology-push organizations like Technology Transfer Offices (TTOs) or Research Commercialization Offices tasked with the direct or indirect commercialization of inventions and research findings.

By: �tienne Garbugli
Imprint: Etienne Garbugli
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 272g
ISBN: 9781778074080
ISBN 10: 1778074081
Series: Lean B2B
Pages: 200
Publication Date: 12 July 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

�tienne Garbugli works at the intersection of Tech, Product Design and Marketing. He's a three-time startup founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a UX research expert. In 2014, he published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.

Reviews for Find Your Market: Discover and Win Your Product's Best Market Opportunity

"""Find Your Market, 3 simple words that most entrepreneurs will never achieve. Why? Because it's fu**ing hard! Reading this book will change the way you build your business."" - S�bastien Bibeau, Co-Founder & Chief of Innovation of Ton �quipier ""Find Your Market provides many valuable case studies for startups and more established companies concerned with either finding the first market for their product or additional markets for expansion."" - Sean K. Murphy, Founder & Principal of SKMurphy ""Find Your Market resonates with my journey as a technical founder. We had a powerful, novel technology with many possible applications, and we needed to find the right market for it. This book addresses this scenario. It gives tactical and strategic advice for founders starting with an innovation that wants to find their market. I highly recommend this book, it will help you find your market!"" - Prasad Chalasani, Co-Founder & CEO of XaiPient ""Find Your Market is your toolkit to keep you honest on how you should invest resources to increase the success of the business that your idea deserves."" - Marc-Antoine Ross, 3 exits now CEO of StreamingFast"