Finance, Innovation and Corporate Sustainability: The Impact of Proactive Environmental Strategy on Firm...

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Sonal Trivedi Balamurugan Balusamy (Shiv Nadar Uni.)

Finance, Innovation and Corporate Sustainability

The Impact of Proactive Environmental Strategy on Firm Performance

Sonal Trivedi, Balamurugan Balusamy (Shiv Nadar Uni.), Krishnaraj Nagappan , Dinesh Krishnan Subramaniam

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English

Routledge
30 June 2025

Development studies; Economics of industrial organisation; Environmental economics; Finance & accounting; Organisational theory & behaviour

Series: Routledge Studies in the Economics of Business and Industry

This book explores how the problem of global sustainability could turn into a major force for innovation leading to enhanced firm performance. It addresses whether proactive environmental strategy and innovation are integrated with a firm’s performance. The goal of this book is to advance the rapidly developing field of sustainable business beyond the straightforward logic of cost, waste and risk reduction.

The authors offer significant insight into how internal—life cycle design—and external—image and reputation—innovation strategies serve to mediate and possibly reinforce one another by investigating the relationship between proactive environmental strategy and innovation in relation to firm performance. The book includes empirical research, case studies and real-world examples as well as lessons learned from the successful and unsuccessful transformation initiatives of numerous international companies.

This book is primarily aimed at an academic audience of scholars, researchers and advanced students in the fields of finance, economics, sustainability, innovation and environmental studies and will also appeal to practitioners and industry experts in these areas.

Edited by: Sonal Trivedi, Balamurugan Balusamy (Shiv Nadar Uni.), Krishnaraj Nagappan, Dinesh Krishnan Subramaniam, Daniel Arockiam (Galgotias University, India)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032817316
ISBN 10: 1032817313
Series: Routledge Studies in the Economics of Business and Industry
Pages: 342
Publication Date: 30 June 2025
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Sonal Trivedi is an Associate Professor, School of Management & Commerce, Manav Rachna University, Faridabad, Haryana, India. Balamurugan Balusamy is an Associate Dean student at Shiv Nadar University, Delhi-NCR. Krishnaraj Nagappan (Member, IEEE) is a Professor in the Department of Networking and Communications, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University), Chennai, India. Dinesh Krishnan Subramaniam is an Assistant Professor with CSE at the B V Raju Institute of Technology, India. Daniel Arockiam is Associate Professor in Computer Science & Engineering at the Amity School of Engineering and Technology (ASET), Amity University Madhya Pradesh, India.